About The Search Republic

We transform businesses with effective, strategic and ethical digital marketing practices.  

Welcome to The Search Republic, your not-so-average search and digital marketing agency. 

The Search Republic is proud to say we are the only search and growth partner agency in Perth, Australia, with search and digital marketing expertise, industry experience, Google certification and a passion for long-term growth. 

We know what it takes for you to grow and succeed on Google. And, as growth partners for life, we’re here to strategise and implement changes while you get back to what matters most; running your business. 

At The Search Republic, we don’t over promise or make empty promises, nor do we ignore deadlines or procure leads unethically. When we say our team can help you convert leads, it’s a vow we swear as your partner. And, we are here to stay.

A business ethos centred around loyalty, respect and integrity

Trust, respect, loyalty and integrity are the core company values of The Search Republic; they aren’t empty words that hang as decor in our offices in Perth. Each team member at The Search Republic lives by our values.

Being worthy of trust and trusting in others, showing respect, remaining loyal and acting with integrity shapes our client relationships and how we do business. We choose only to work with clients who share our values because clients are far more than just customers; you are our business partners, and together we’re capable of producing outstanding results.

We offer constructive, thoughtful and strategic advice. We won’t provide a service we know we can’t deliver on or give you false promises to get you on board – that’s just not who we are. Our focus is on building long-term relationships based on truthful and honest results. We will work with you to find realistic, achievable solutions; it is a promise we will always keep.

The Search Republic will always show you exactly where your dollars are being invested, and the results/leads those dollars to generate. Our transparent and comprehensive monthly reports are what we pride ourselves on. We won’t just send you graphs and data, we’ll educate you and your team on what’s working, what isn’t and what we’re working on to reach your goals.

A dedicated team of experts striving for sustained success for your business

A dedicated team of experts striving for sustained success for your business

Let’s face it; no two businesses are 100% the same. But, our digital marketing experts have many years of experience working with various companies within different industries, with expertise encompassing Google Ads, SEO, Web Design and Development, E-Commerce, UX/UI, Google Display and Remarketing.

We’re passionate about all things digital, whether that’s copy, unique web design, SEO, Google Ads or Bing Ads campaigns, and we mix them to produce a fully integrated and personalised digital marketing strategy.

A lot of our clients have come to us on their knees. Sales and leads were down and they considered throwing in the towel. They may have had a poor experience at their previous search agency or wasted a lot on marketing spend in the past. Sadly, this is all too familiar for a lot of our new clients. This desire for strong results, now and into the future for each and everyone of our clients is what drives us.

We specialise in turning businesses around and accelerating growth. We’re experts at getting you high quality leads, high ad performance and high web conversions in the most cost effective manner. It’s not about getting clicks for us, it’s about implementing a holistic, sustainable, ethical and strategic approach that continually delivers for the client.

As your partners, and just like our trust penguins Bobby and Penny, we thrive on solving problems. We encourage you to bring all your troubles to the table, and together we’ll strategise what we can do to overcome them. Simply, we just want to enable you to accomplish exceptional results.

We have a thing for penguins and for good reason

The Search Republic logo features an Adelie penguin because this magnificent bird species partners for life. During courtship, they first spend time selecting a perfectly smooth pebble to offer their intended before forming a lifelong partnership. This instinct mirrors our belief in fully understanding you, your business and your customers and then offering you years of digital marketing experience, expert knowledge and personalised growth plans.

Once Adelie penguins partner for life, both work together to care for their young. A commitment to collaboration that parallels our teams’ Google-certified experts working with you to implement change for real long-term growth for your business. Think of The Search Republic as an extension of your team!

Our team devotes itself to helping you reach your goals. We want to set new goals with you, like organically cementing your place on the first page of Google, thanks to a proper SEO strategy or seeing excellent returns on investment (ROI) from your Google Ad campaigns. After all, your success is our success!

Like an Adelie penguin searching for a life partner, we seek to establish genuine long-term relationships with our clients. We want to walk every step of your business growth journey with you, helping you achieve our shared dreams and objectives, which can only work if we share the same core values.


We love penguins so much we’ve adopted two from WWF Australia. We’ve called them Bobby and Penny.

WWF Adoption Certificate
Oswald Homes Logo

Sonja Pototzki-Raymond - The Search Queen, our Founder and CEO

In October of 2018, Sonja Pototzki-Raymond established The Search Republic. The Search Republic was born from a desire by Sonja to offer high performing campaigns and marketing programs to businesses that deliver real results – ones that deliver a positive ROI from and achieve sustained success for her clients. She wanted to make a real difference to businesses hungry for growth. She wanted to operate her agency unlike many others – ethically and future driven. 

Since 2018, Sonja has grown her agency and team exponentially, partnering with clients throughout Australia and across the globe. 

Originating from Ireland, Sonja’s leadership style is built around commitment, dedication and living her values.  After earning her Bachelor of Business Administration Honours degree, majoring in marketing and management, Sonja went on to study and receive her Master of Science in Marketing Consumption and Society at the University of Limerick in Ireland. This standard of excellence drives the team at The Search Republic to keep pushing boundaries and deliver outstanding results. 

As managing director and one of our resident Google gurus, Sonja uses her coaching skills to effectively manage her team, ensuring they meet deadlines and maintain high standards, something her team prides itself on! 

As a successful business management coach, business owner and sought-after business mentor in Perth, Sonja established her personal brand, Sonja – The Search Queen in March 2020. If you’re keen to learn more about Google search and all things digital marketing, follow Sonja on Instagram. 

Sonja the #GirlBoss leads the way by providing solutions, not problems. Sonja uses her extensive digital marketing agency experience and skill in marketing strategy, coaching, and consulting to offer you honest and professional business growth with transparent results. 

With Sonja Pototzki-Raymond and the team at The Search Republic on your side, you have all the support and tools to grow your business sustainably and ethically.

To read more about our purpose and why we do what we do, click here (link to purpose page).c