How to Track Your SEO Results Like a Pro (Without the Overwhelm)
So, you’ve invested time (or money) into improving your SEO results. Maybe you’ve added keywords, written a few blogs, or optimised your Google Business Profile.
But now you’re asking the big question: How do I know if any of this is actually working?
If you’ve ever Googled how to track SEO results and ended up staring at a sea of confusing dashboards and data you don’t understand, you’re not alone.
The good news? You don’t need to be technical to track what matters. With a few simple tools and the right focus, you can start measuring your SEO performance like a pro, without getting overwhelmed.
1. What Does “Good SEO Performance” Actually Look Like?
You might think it’s all about being #1 on Google, and while that’s nice, it’s not the full story.
It’s More Than Just Rankings
Ranking high for keywords is only one piece of the puzzle. You also want to know:
- Are more people visiting your site?
- Are they sticking around?
- Are they turning into leads or customers?
SEO is about visibility and results, not just position.
Set Goals That Match Your Business
Before tracking anything, be clear on what success looks like for you.
Do you want:
- More online enquiries?
- More local calls?
- More people booking a service?
Once you know your goals, it’s easier to track what matters.
2. The 3 Most Important SEO Metrics to Track
Forget trying to monitor 20 different stats. Start with these 3:
Organic Traffic
This is the number of visitors who found your site through unpaid search results.
You can check this in Google Analytics (GA4). Look at trends over time, not just single days, is traffic growing month to month?
Keyword Rankings
These show where your pages are appearing in Google for your target keywords.
Tools like Ubersuggest or SEMrush can help you track rankings weekly or monthly.
Tip: Don’t panic over small daily drops, rankings naturally fluctuate!
Conversions from Organic Traffic
It’s not just about clicks, are those visitors taking action?
Track:
- Contact form submissions
- Quote requests
- Online bookings
- Sales (if you sell online)
This is the clearest sign your SEO is working.
3. Tools That Make SEO Results Tracking Simple
You don’t need fancy software, just the right free tools.
Google Search Console
See what keywords people use to find your site, how many times your pages appear, and how often people click.
Check monthly:
- Impressions (how often you appear)
- Clicks (how many people visit)
- Average position (your rankings)
Google Analytics (GA4)
Track where your visitors are coming from, what pages they view, and whether they convert.
Don’t worry about every stat, focus on the organic traffic and conversion trends.
Keyword Tracking Tools
Tools like Ubersuggest, SEMrush, or Mangools can help you see how your keyword rankings move over time. Most have free plans for basic use.
4. What SEO Stats to Check Each Month
Here’s what to review, no spreadsheet headaches required.
Your Monthly SEO Check-In:
- Total organic traffic
- Top-performing pages
- Top search terms bringing traffic
- Any big ranking shifts (up or down)
- Enquiries, leads, or bookings from organic visitors
What Not to Obsess Over:
- Bounce rate (without context)
- Daily ranking changes
- Every metric under the sun
- Keep it simple. Look for trends, not perfection.
5. What If the Numbers Aren’t Going Up?
If your SEO results have stalled (or dropped), here’s what to check:
Common Issues:
- Google algorithm updates
- Site speed or mobile usability problems
- Outdated or thin content
- Wrong keyword targeting
- Weak internal linking
What to Do:
- Update and improve older blog posts
- Re-optimise your service pages
- Add stronger calls to action
- Use internal links to guide visitors
- Get a second opinion (SEO audits can help)
Want to Know If Your SEO Is Actually Working?
You don’t need to guess, or stare blankly at reports.
At The Search Republic, we make SEO clear, trackable, and aligned with what matters most: getting more leads and conversions.