Local SEO Checklist for Businesses in 2026
Ever searched for your own business on Google… and come up blank?
Meanwhile, your competitors are popping up in the local pack, on Google Maps, and in that prime “near me” spot, even if their service isn’t better than yours.
Here’s the truth: if you want more local customers to find you online in 2026, you need a solid local SEO strategy. The good news? It doesn’t have to be complicated, it just needs consistency.
This simple, up-to-date local SEO checklist (Australia edition) will help your business show up where it matters most, right in front of people who are ready to call, book or visit.
1. Set Up and Optimise Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is your digital shopfront, and it’s one of the most important tools for local SEO.
Claim and Verify Your Listing
Make sure your business is claimed and verified by you (not someone else!). This gives you control and helps Google trust your info.
Add Complete Business Info
Include:
- Business name
- Address
- Phone number
- Website
- Opening hours
- Business categories
These details must match exactly across the web.
Add Photos, Services, and Posts Regularly
Fresh content shows you’re active. Upload quality photos, list your services, and post updates like promos, blogs or behind-the-scenes shots.
2. Make Sure Your Website Is “Local-Friendly”
Your website still plays a big role in local SEO, especially for converting clicks into customers.
Include Your Location Strategically
Use your suburb, city or service area naturally in:
- Page titles
- Headings
- Body copy
- Meta descriptions
Example: “Remedial Massage in Newcastle” instead of just “Massage Services”.
Create Location-Specific Pages (If Needed)
If you serve multiple areas, create a dedicated page for each. Make sure each one is unique, don’t just copy-paste.
3. Build Consistent Local Listings and Citations
Google checks your business info across the web, and it needs to be consistent.
Use Reputable Local Directories
Get listed on Aussie directories like:
- Yellow Pages
- True Local
- Yelp
- HiPages
- Local Chambers or industry directories
Keep Your NAP Consistent Everywhere
That’s your Name, Address, and Phone number, use the same format every time (no random variations).
4. Get More Reviews (And Actually Respond to Them)
Reviews = trust. Both Google and your potential customers are paying attention.
Ask Happy Customers to Leave a Review
The easiest way? Ask right after a great service experience. You can even send a direct link.
Respond to All Reviews
Good or bad, respond politely and promptly. It shows you care and keeps your profile active.
5. Use Local Keywords and Internal Links
Optimise for “Near Me” and Location-Based Searches
Use terms like:
- “Electrician in Geelong”
- “Best family lawyer Brisbane”
- “Hairdresser near me”
These are the kinds of searches your potential clients are typing every day — and they should be part of your local SEO checklist.
Link Between Your Website Pages
For example, your home page should link to your services and location pages. It helps users, and Google, navigate your site better.
6. Track Your Local SEO Performance
If you’re doing the work, make sure it’s paying off.
Use Google Search Console & GBP Insights
Look at:
- Which keywords are getting impressions
- How many clicks you’re getting
- Top-performing pages
Track Actions That Matter
Your Google Business Profile can show:
- Phone calls
- Directions requests
- Website visits
These are real signs your local SEO checklist is working.
Want to Get Found Locally on Google?
If you’re not showing up in search results or Maps for your area, you’re missing out on ready-to-buy customers, and chances are, your competitors are getting the clicks.
This local SEO checklist (Australia) is a great start, but if you’re unsure where to begin or want expert eyes on your setup, we’ve got you.