The Hair Chapel

Case Study

The Hair Chapel is a boutique hair salon located in Brisbane, specialising in bespoke haircuts, precision colouring, and styling tailored to each client’s unique vision. offering expertise in blonde and colour transformations. With a team of highly skilled stylists, they aspire to leave their clients refreshed and confident.

Campaign Objective

To position The Hair Chapel as a top blonde and colour specialist in South Brisbane, driving appointments and phone calls to their business.

Case Study Campaign Duration
April 2024 – October 2024

After partnering with The Search Republic, The Hair Chapel achieved impressive results that drove real growth for their salon. Through our specialised Google Ads strategy, The Hair Chapel generated 174 new client bookings, each at an average cost of $28.45 per lead. This means they were able to bring in new customers for just under $30 each—an investment that paid off as those clients returned for more services.

Our campaign made sure The Hair Chapel’s ads reached the right people—those looking for quality, eco-friendly salon services. The ads had a Click-Through Rate (CTR) of 12%, meaning over 1 in 10 people who saw the ads clicked on them, showing that the message really resonated with the audience. With a Cost Per Click (CPC) of just $2.54, The Hair Chapel gained excellent exposure and consistent client interest without overspending.

+174

Conversions

12%

Click-Through-Rate

$2.54

Average Cost Per Click

We set out to position The Hair Chapel as the leading blonde and colour specialist in South Brisbane. To do this, we focused on capturing the interest of women actively seeking expert hair colour services in the area. The answer? A carefully targeted Google Ads campaign on the Search network. This ensured that The Hair Chapel appeared right when potential clients were searching for stylists and colour specialists nearby. By being front and center at the exact moment these women were ready to book, we drove a steady increase in calls and bookings, bringing ideal clients straight to The Hair Chapel’s doorstep.

I couldn’t be more grateful for Dave and the team at The Search Republic! They have been instrumental in building my website and managing my Google Ads, helping my business grow into what it is today. Thanks to their expertise, I’ve been able to expand my team and fill more appointments – getting more bums on seats! From the start, Dave understood my vision and brought it to life with a website that perfectly reflects my brand. His ongoing support with Google Ads has been a game changer, consistently driving the right traffic to my business and helping me achieve real, tangible growth What really sets them apart is the personal touch. Dave works with me directly and doesn’t outsource anything offshore to people who don’t understand my business. That level of care and attention has made all the difference, ensuring my website and Google Ads align perfectly with my goals and brand. If you’re looking for a professional, reliable, and effective partner for your digital marketing, I highly recommend The Search Republic. They don’t just offer services – they help businesses thrive!