Case Study Campaign Duration
April 2024 – October 2024
After partnering with The Search Republic, The Hair Chapel achieved impressive results that drove real growth for their salon. Through our specialised Google Ads strategy, The Hair Chapel generated 174 new client bookings, each at an average cost of $28.45 per lead. This means they were able to bring in new customers for just under $30 each—an investment that paid off as those clients returned for more services.
Our campaign made sure The Hair Chapel’s ads reached the right people—those looking for quality, eco-friendly salon services. The ads had a Click-Through Rate (CTR) of 12%, meaning over 1 in 10 people who saw the ads clicked on them, showing that the message really resonated with the audience. With a Cost Per Click (CPC) of just $2.54, The Hair Chapel gained excellent exposure and consistent client interest without overspending.
+174
Conversions
12%
Click-Through-Rate
$2.54
Average Cost Per Click
We set out to position The Hair Chapel as the leading blonde and colour specialist in South Brisbane. To do this, we focused on capturing the interest of women actively seeking expert hair colour services in the area. The answer? A carefully targeted Google Ads campaign on the Search network. This ensured that The Hair Chapel appeared right when potential clients were searching for stylists and colour specialists nearby. By being front and center at the exact moment these women were ready to book, we drove a steady increase in calls and bookings, bringing ideal clients straight to The Hair Chapel’s doorstep.
EXCELLENT Based on 18 reviews Iris Van Quickelberghe2024-10-29Trustindex verifies that the original source of the review is Google. I couldn’t be more grateful for Dave and the team at The Search Republic! They have been instrumental in building my website and managing my Google Ads, helping my business grow into what it is today. Thanks to their expertise, I’ve been able to expand my team and fill more appointments – getting more bums on seats! From the start, Dave understood my vision and brought it to life with a website that perfectly reflects my brand. His ongoing support with Google Ads has been a game-changer, consistently driving the right traffic to my business and helping me achieve real, tangible growth. What really sets them apart is the personal touch. Dave works with me directly and doesn’t outsource anything offshore to people who don’t understand my business. That level of care and attention has made all the difference, ensuring my website and Google Ads align perfectly with my goals and brand. If you’re looking for a professional, reliable, and effective partner for your digital marketing, I highly recommend The Search Republic. They don’t just offer services – they help businesses thrive! Rosemary Chalmers2024-10-03Trustindex verifies that the original source of the review is Google. Oh my soul I could have handed my marketing over to anyone better. The results are incredible more than what I every expected 100% plus Sam Clarke2024-09-15Trustindex verifies that the original source of the review is Google. Since working with TSR everything has fallen into place, our lead flow was sporadic but now it’s consistent and not a worry at all. Sonja and the team have made everything simple from the get go, and I couldn’t have asked for a smoother process, highly recommended. Jonathan Roberts2024-08-11Trustindex verifies that the original source of the review is Google. The Search Republic has been a game-changer for our business! Their expertise in digital marketing and SEO has significantly boosted our online presence, driving more traffic and increasing our conversions. The team is professional, responsive, and truly understands our goals. Highly recommend their services to any business looking to grow! Laura Maher2024-07-26Trustindex verifies that the original source of the review is Google. Sonja and The Search Republic team's expertise has been a complete game-changer for my business. In the last few years, we have achieved over 538 leads through Google, accounting for more than $645,000 in business revenue. As a service-based industry, this kind of growth is phenomenal. I used to receive cold calls all the time and never trusted anyone as it was always so salesy. However, Sonja and her team have been different – professional, knowledgeable, and genuinely invested in our success. Understanding how to read the data from our Google reports has helped us realise that while Google can be a slow burn to begin with, it’s 1000% worth the long term investment. Our Google lead generation has increased tenfold, and we couldn't be happier with the results. Highly recommend The Search Republic! Brooke Vulinovich2024-07-17Trustindex verifies that the original source of the review is Google. Sonja Pototzki-Raymond from The Search Republic delivered an incredibly inspiring keynote speech at our International Women's Day 2023 event in Perth. As our major sponsor and speaker, Sonja courageously opened up about her fertility journey and struggles, creating an atmosphere of authenticity and resilience. Her story touched the hearts of all the women in attendance, providing a profound sense of solidarity and motivation. Additionally, Sonja shared her extensive expertise in SEO and Google Ads, offering valuable insights that empowered attendees with practical strategies for their businesses. Sonja's openness and strength made the event truly unforgettable, leaving everyone inspired to face their own challenges with renewed hope and determination. I would highly recommend Sonja as an engaging and relatable speaker for your event! Ashley Matkovic2024-07-15Trustindex verifies that the original source of the review is Google. Working with Sonja for her speaking services in 2023 has been nothing short of electrifying! She brought an unparalleled energy and charisma to every event, from the inspiring International Women’s Day celebration in March, sponsored by The Search Republic, to the dynamic World Entrepreneur Day in August, and our unforgettable Fusion Signature event in October. Sonja doesn’t just speak; she ignites the room with her passion and wisdom. Her unique ability to blend SEO knowledge with personal stories makes SEO not just understandable, but genuinely fun. Each presentation was a masterclass in delivering value while keeping the vibe high and engaging. If you want your audience to leave feeling inspired, empowered, and ready to conquer the world, Sonja is your go-to speaker. Highly recommend! Jordan KIDNER2024-07-10Trustindex verifies that the original source of the review is Google. Sonja’s Google Masterclass and training sessions for our L'Oréal Pro Connect community and Digital Pro teams were outstanding. Sonja’s ability to take complex digital marketing concepts and present them in an engaging and easy-to-understand manner was truly impressive. The sessions were highly interactive and provided our teams with practical strategies they could implement immediately. We were particularly impressed with Sonja's deep understanding of the Google ecosystem and her passion for helping businesses succeed online. The feedback from our team has been overwhelmingly positive, and we've already seen a tangible impact on our digital marketing efforts. I highly recommend Sonja for any organisation looking to upskill their teams in digital marketing. She is a true expert in the field and a pleasure to work with. Jordan Kidner, Business Education Manager, L'Oréal Professional Products Division Kirsty-Lee Roberts2023-11-29Trustindex verifies that the original source of the review is Google. I cannot empathise enough how truely exceptional the Search Republic team, particularly Sonja and Dave, has been for our business. Their exceptional dedication and expertise have proven invaluable to our business. In the very first month of running the Google Ads campaign under their guidance, we experienced an impressive influx of 77 inquiries. This remarkable result is a testament to their strategic approach and the tangible impact they have on driving positive outcomes. I feel incredibly fortunate to have such a dynamic and effective team contributing to our business success. Sonja and Dave's commitment to going above and beyond has truly set them apart, and I look forward to continued collaboration and growth with the Search Republic team. Barista School Perth2023-10-10Trustindex verifies that the original source of the review is Google. I have been working with Sonja and Dave from The Search Republic for a year now and have been SO IMPRESSED with our results! They manage our Google paid Ads account for our online Barista School. Our online bookings have shown consistent growth, and the quality of service and support they offer is truly remarkable. In the last year alone, we have seen an increase of 53% in our sales after all our marketing costs have been paid with The Search Republic In the past, we've engaged with other Google Ads and SEO companies, but none have come close to delivering the outstanding results that we've experienced with The Search Republic. We plan to be a client for many more years to come. 😊 Thanks Sonja + Team!!
“A website that does not convert is like a Ferrari without an engine” – Sonja – The Search Queen