Studio 8 is a luxury hair salon brand based on Manly Beach and Mosman Village in Sydney. Dedicated to giving each client a pampering, their team of highly experienced stylists bring special care to every person who comes through their door, leaving them not only with stunning hair, but also relaxed and rejuvenated.
Establish Studio 8 as the go-to bespoke blonde and balayage hair salon in the Mosman/Northern Beaches territory.
Case Study Campaign Duration
November 2023 – October 2024
After partnering with The Search Republic, Studio 8 experienced incredible results that truly transformed their online presence and customer flow. Through our tailored Google Ads and SEO campaign, Studio 8 achieved an impressive 2,112 new client bookings, all at an average cost of just $4.31 per lead. This means that for less than the cost of a coffee, Studio 8 brought in each new customer.
Our strategy ensured that Studio 8’s ads were seen by the right people at the right time. The ads had a Click-Through Rate (CTR) of 11%, meaning over 1 in 10 people who saw the ads clicked on them—well above the industry average. Even better, for people searching specifically for a salon, the CTR went up to an incredible 17%. With a Cost Per Click (CPC) of only $0.81, Studio 8 was able to get excellent exposure without breaking the bank.
+2112
Conversions
11%
Click-Through-Rate
$0.81
Average Cost Per Click
To establish Studio 8 as the go-to salon for blonde and balayage services in the Mosman and Northern Beaches area, we knew we needed to make sure they were front and center whenever potential clients were searching. The answer? A powerful combination of Search Ads and Performance Max campaigns. This dual approach meant Studio 8 was showing up not just in Google search results, but also across YouTube, display ads, and more, ensuring maximum visibility to the right audience.
By making full use of the budget, we captured high-intent customers actively looking for hair services, leading them straight to Studio 8’s door. This strategy truly helped solidify Studio 8’s position as the leader in blonde and balayage services in their local community.
And it didn’t stop there. As awareness and customer flow grew, we expanded our campaign to also promote hair treatments and extensions, reaching even more potential clients and showcasing the full range of Studio 8’s offerings.
“A website that does not convert is like a Ferrari without an engine” – Sonja – The Search Queen
