Revampd

Case Study

Services Used

Google Ads

Google Shopping Logo

Performance Max

Web Design & Development

Revampd is a leading hair and beauty salon located north of the river in Perth, dedicated to offering a modern and personalised approach to hair and beauty services. With a focus on contemporary styling and client care, Revampd’s sleek and welcoming space is designed to inspire confidence and relaxation.

Campaign Objective

Establish Revampd as the go-to eco-friendly hair care specialists providing high quality and personalised services in the Joondalup area.

The Results

Case Study Campaign Duration
April 2023 – October 2024

After partnering with The Search Republic, Revampd saw significant improvements that drove real business growth. Through our specialised Google Ads strategy, Revampd generated an impressive 485 new client bookings, each at an average cost of $47.69 per lead. This means that for just under $50, Revampd’s was consistently bringing in new customers, which quickly paid off with repeat visits and long-term loyalty.

Our ads were designed to reach people who were already interested in salon services, and the results speak for themselves. Over 9% of people searching specifically for salon services clicked on Revampd’s ads—showing that our campaigns were effectively reaching those ready to book an appointment. Even for more general traffic, we saw a Click-Through Rate (CTR) of 10%, proving that the ads were grabbing attention and driving engagement.

Plus, with a Cost Per Click (CPC) of just $1.18, Revampd was able to get great visibility and generate leads efficiently without breaking the bank.

10%

Click-Through-Rate

+485

Conversions

$1.18

Average Cost Per Click

Our Strategy

Revampd’s commitment to eco-friendly, high-quality services set the foundation for our approach. We crafted campaigns that spoke directly to those seeking premium, sustainable products in the Joondalup area. Our strategy was all about getting Revampd in front of the right people—those who value both luxury and eco-conscious choices.

To achieve this, we took a two-pronged approach using both Search Ads and Performance Max campaigns. This combination meant that Revampd’s name appeared everywhere potential clients were looking—whether they were searching on Google, watching videos on YouTube, or browsing online. We ensured Revampd had maximum visibility across all of Google’s channels.

The result? More calls, more bookings, and Revampd becoming the top choice for customers who want the very best without compromising their values. With our targeted campaigns, we positioned Revampd as the go-to salon for eco-conscious luxury, helping them capture the attention of clients who care about quality, sustainability, and premium service.

Since starting with The Search Republic earlier this year, I am amazed at the dramatic increase in new client sales that we have had. Almost instantly we had an influx of new customers calling and asking about our services. Three months in we now have had an 80% increase in new enquiries and more people seeing our brand. These guys really know what they are doing and take the time to figure out what’s going to work best for your unique business needs. I used to run Google Ads myself and the difference is night and day in comparison to what The Search Republic has done to grow my business. My advice to any business owners considering working with Sonja and her team is just do it, you won’t regret it! Looking forward to the continued growth and many celebrations ahead.

Nicole Lamers

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