Answer Engine Optimisation (AEO) Services
Australia's AEO-first Agency
Search is different now. Customers turn to ChatGPT or Claude to find providers, ask Gemini what to buy, and get answers from Google’s AI Overviews before they even see traditional search results. Answer Engine Optimisation helps your business become the answer these engines provide. At The Search Republic, we focus on AEO first. We organise your content, schema, and entity signals so AI recommends your business by name.
What is Answer Engine Optimisation?
Answer Engine Optimisation means organising your website, content, and online presence so that AI-powered answer engines like Google AI Overviews, ChatGPT, Gemini, and Perplexity choose your business as the answer to customer questions. While SEO gets you a ranking, AEO gets you the recommendation. Read our full guide: [What Is AEO?]
What do our AEO services include?
We offer AEO in two clear stages, so you always know what you’re getting and what results to expect.
AEO Foundations
This is a set project that makes your website easy for AI to understand and recommend:
- Structured data: We add schema across your site, like Organisation, Service, FAQ, and Person markup, so AI engines know exactly who you are and what you offer.
- Entity SEO: We help AI understand your business by using consistent names, linking profiles, building strong citations, and sending clear signals that boost your chances of being recommended.
- Content restructure: We rewrite your main pages so they answer customer questions directly, using those questions as headings and putting clear answers up front. This makes it easy for AI engines to find and use your answers.
- llms.txt and technical readiness: We set up new technical standards that tell AI crawlers what’s on your site and how to use it.
AEO Growth Retainer
Ongoing work that grows your share of answers every month:
- Answer-led content: We create new pages and articles that target the questions your customers ask AI, and publish them in the format engines prefer.
- Citation building: We help your business get mentioned in publications, directories, and communities that AI engines use when making recommendations.
- AI visibility monitoring: Each month, we track your AI Visibility Score, including your presence in AI Overviews, mentions in ChatGPT, Gemini, and Perplexity, and how accurate your answers are.
- Reporting that matters: We show how your visibility changes alongside your leads and revenue, so you can see real business results from AEO.
How is AEO different from SEO?
SEO helps your site rank in search results. AEO helps your business get picked as the answer in AI-generated responses. Both use similar basics, and good SEO supports AEO, but AEO relies more on structured data, strong entity signals, clear formatting, and third-party citations. For example, strong SEO might put a day spa on page one for “balayage near me,” but AEO is what gets ChatGPT to recommend that salon by name when someone asks, “Which balayage salon should I book this weekend?” The most successful businesses in 2026 will use both together. That’s why we offer [SEO] and AEO as a combined service.
How long does AEO take to work?
You’ll usually see results from Foundations within 6 to 8 weeks, since AI engines pick up structured data and new content quickly. Building citations and strengthening your entity takes longer and grows over time. We measure your AI visibility before we begin, so every report shows real progress from a clear starting point.
Why choose The Search Republic for AEO?
We use the same AEO methods for our own business that we use for clients, tracking our AI visibility every month. Our focus on the hair and beauty industry, supported by our L’Oréal partnership, shows our approach works in one of Australia’s toughest markets. We’re not just an SEO agency with a new name; AEO is at the core of everything we do.
Frequently Asked Questions
Yes, if you want your business to show up in AI-generated answers as well as in regular search results. Your SEO work still matters and supports AEO. But without structured data, entity work, and content that’s easy for AI to use, good rankings often don’t lead to AI recommendations.
No, and be wary of anyone who promises that. AI answers change from query to query. What we can do is increase how often your business appears, track it clearly each month, and show you the results.
They both describe the same change, just with a different focus. GEO (Generative Engine Optimisation) is about optimising for all generative AI engines. AEO is about making your business the chosen answer. In reality, the methods are almost the same. We use AEO because it highlights what matters most: being the answer.
No. We started by proving our methods in the hair and beauty industry because it’s one of Australia’s most competitive markets. But our AEO process works for any business that wants to be the answer AI provides, in any industry.
Be the answer, not just the ranking.
Each month your business isn’t in AI answers, competitors gain an even bigger advantage. Find out where you stand this week.
