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Located in the beautiful Arrowtown in New Zealand, D’Or Hair offers luxurious and personalised hair care and styling services for those in the area looking to be pampered. D’Or Hair has a commitment to using luxury products, ensuring a seamless blend of luxury, creativity and care for every client.
Case Study Campaign Duration
April 2024 – October 2024
Partnering with The Search Republic delivered exceptional outcomes for D’Or Hairstylists, creating a significant boost in client bookings. Through our targeted Google Ads strategy, D’Or Hairstylists achieved an impressive 890 new client bookings, each at an average cost of just $10.28 per lead. This means for about ten dollars, D’Or Hairstylists brought in new clients who were ready to experience their premium services.
Our ads were carefully crafted to reach the right people—those looking for high-quality salon services. The results speak for themselves: the ads achieved a Click-Through Rate (CTR) of 9%, meaning almost 1 in 10 people who saw the ads clicked on them. Even more impressive, for those searching specifically for salon services, the CTR rose to 13%, showing the ads’ effectiveness in connecting with clients who were actively interested. With a Cost Per Click (CPC) of just $2.28, D’Or Hairstylists gained broad visibility while keeping costs efficient.
12%
Click-Through-Rate
+890
Conversions
$2.28
Average Cost Per Click
To highlight the luxury experience that D’Or Hairstylists offer, we crafted a campaign that showcased the premium quality of their services. We took a dual approach, combining Google Search Ads with Performance Max campaigns to target the Central Otago area. Our focus was on emphasising key offerings, such as hair fall and hydration treatments, as well as D’Or’s expertise in blonde and balayage. We also highlighted their use of premium brands like Kerastase, L’Oreal, and Kevin Murphy, reinforcing the salon’s reputation for luxury.
The result? We connected D’Or Hairstylists with high-intent clients ready to experience their premium services, driving a steady flow of calls and bookings and helping to further grow their already thriving business.
“A website that does not convert is like a Ferrari without an engine” – Sonja – The Search Queen
